You’ve worked hard and spent marketing budget to get a potential new customer to opt in to your lead generation report or product sample. And that’s it, your company expects the potential new customer that they will buy right away and then nothing happens. Now companies are puzzled “we are doing marketing and advertising but no one is buying anything!”
Wonder Why? You have not done any follow up.
Here’s the reality of how people act – They are not ALL ready to buy as soon as your marketing message hits them. They have life’s and have all sorts of things that are more important. Think about all the things people get distracted with. Work, Family and family crisis’s, kids, vacations, there work or businesses activities.
They get busy with life and forget about your product and services. Have you ever ordered something off of Amazon.com and a couple of days later a box shows up at your door step and when you look at it say “What is this I didn’t order anything. Then open the box and see what’s inside and think “Oh I forgot I did order something from Amazon.com.
Why did you forget? Because you got busy with life.
WITHOUT FOLLOW UP YOUR GOING TO BLOW SALES NEEDLESSLY AND LEAVE MONEY ON THE TABLE!
You must follow up with a new contact and remind them of your existence. If you do not do this when they are ready to buy it won’t be your product or service they purchase it will be the first business to put the product in front of them not yours.
Especially if you did lead generation properly and they opted in to your ads and marketing which means they are buyers. No one is going to opt in to a offer for more information if there not thinking of buying it!
The secret sauce of making people buy is
After your prospect receives there report by email or direct mail you must send them an email/direct mail thanking them for receiving the report. Going over the benefit points they learned in the report.
Then after this you must make a time limited offer if they buy the product before let’s say your time limit is Sunday night at Midnight you will throw in a bonus product absolutely free. This gets people to buy. Then 1 more step the people who havn’t bought yet you email/send them a reminder that the offer is expiring on Sunday at midnight and not to miss out. And give them another chance to buy.
77% of people who buy a product say an offer of a free bonus product was a factor in buying a product or service.
Now you might be thinking to yourself “If I give away a free product with a sale I’m going to be making less money on every sale”
Yes but now your going to be getting a new customer who is a BUYER and you will be getting there contact information.
This is the start of an income stream for a business as you can keep contacting a customer and selling them products on a backend after there first purchase.
Your backend is were money is made as customers like to buy products and services from a business they like and trust.
Why go to all the time work and expense to get a new customer then sell them, or don’t sell them a product or service and then just let them go. Example: “Oh thanks for your purchase hope to see you again when you need to buy it again in 3 years when it wears out” Sell them other products and complimentary but non-competing products.
Now if the customers that opted in to your lead generation funnel don’t buy right away and your company sells a high value product hit them with this offer again 30 days 60 days 90 days, 1 Year, 1 ½ years and 2 years after the first initial contact.
REMEMBER MOST PEOPLE ARE NOT READY TO BUY RIGHT AWAY AND IF YOU DON’T FOLLOW UP WITH PEOPLE WHO ARE INTERESTED IN YOUR PRODUCT AND SERVICE WHO CONTACTED YOU FOR MORE INFORMATION BECAUSE THEY ARE INTERESTED IN BUYING IT, IF YOU DON’T FOLLOW UP YOUR LEAVING MONEY ON THE TABLE!!!!!