What are we all told all our life’s about buying products or services:
“Don’t buy things you don’t need.”
Meanwhile when someone is telling this to us, there’s all sorts of products and services no body “needs” but people “want” selling and making those business money.
So what do people do who have been told “Don’t buy things you don’t need” do when they start a business.
“You know how I’ll be successful in business I’ll sell things that people need.” or in other words “I won’t sell anything that people don’t need”
Then when they do they struggle, they work hard, they hustle and grind and most of them fail. While there failing they see all sorts of products nobody needs but are selling well because people want them.
What’s the moral of this story:
Sell People Stuff They Want it is the most effective way of making money.
Why?
Because if you sell things people “need” they will try to put it off like: Oh you know what I’ll buy the product in a couple of months when I have more money”
When you sell things that people want they will try to find every way to buy it and to afford it.
Because If They Buy Things They Need They Won’t Have Money For Things They Want!
All, and I repeat, All of us are guilty of this crime Right? You bet we are!
Hey, even Warren Buffett has given the Advice of “Don’t buy things you don’t need” what’s the problem with Buffett saying this. His Berkshire Hathaway company owns Dairy Queen, See’s Candy and Net Jet’s. Really Warren? People need these product or services? Buffett has made lots of money selling stuff people “Don’t Need”!