Marketing Lead Generating Sequence
Do not just do Branded Advertising. Branding advertising is typically “Were the So & So company and we sell this and that. Call us for a free appointment, Call for a free estimate, Come down and see us at…
The problem with this type of advertising is that people who see the ad know that if they do “Call us for a free appointment” or the others they will have a salesman try to sell them something. This leads to sales resistance and people generally don’t take action.
Business owners look at how bigger businesses do branded and think this is good for there business and then do branded advertising and then get very little business? Why? Because Corporate America keeps putting out ad after ad which is a way of reminding people of their product or service.
If you don’t have a way to keep reminding potential or existing customers more than once of your offering they will forget about it. Another reason is we all procrastinate to buy things. Even things we want.
A better way to start getting a new customer is to advertise with a free report about how to buy the product or service that a business is selling. The report is a way to build up trust with a potential new customer that is interested in buying a businesses product or service.
But here is the best part of this style of marketing is the people who opt in to a free report are potential Buyers.
Why else would they want to get a report if they are not looking to buy?
Once you know that they are interested in buying you have the greatest advantage as in this:
You have there contact information either by email, or if your offering the report by mail (or both) you can keep contacting them and keep selling the original product offer and if they don’t buy the first offering you can sell them another product that is the same product or service category which your already selling to your existing customers on your back end.
You have a second chance at getting there business and keeping them as a customer so they will keep buying more from you on the back end. (More on this in a Moment!)
And here is another benefit – You Can Make Money From People Who Don’t Buy From You!!!!
How The Hell Can I Do That? You Say?
Those leads that were not sold to after two attempts can be sold or traded with companies who buy unsold customers leads! Some companies even sell or trade there leads with there lower priced competitors!
The unsold customers you get from other companies you can sell them with a free report and get some of them to buy. Maybe the reason the customers didn’t buy was they were looking for something that you didn’t offer or it could be the price.
In other words the biggest benefit to advertising a free report at first is: Drum Roll Please…..
THE MORE LEADS YOU GET THE MORE MONEY YOU CAN MAKE!!!!!!!!!!!!
ALL Leads Are Worth Money To You!!!!!
Let’s look at reality – Most branded advertising has one of the greatest weaknesses:
Not being able to get the contact information of a person seeing your ad who may be interested in your product or service. Most likely he or she after they see your ad will forget about it. You have no way to remind them that they were interested in your products or service. People get busy with there lives and work and families and friends and have more important things to think about. But they still will eventually buy it from some company and if you don’t remind them that they already know about you that “Hey I Still Have What You Want” and keep reminding them of there interest in a product or service THERE WILL BE NO SALE PERIOD!
How many of you ordered a product on say a website like Amazon.com and get busy with your live and when you opened the front door there’s a package from Amazon.com and you say “what is this I didn’t order anything.
Then when you open the box realize that “Oh I forgot – I did order something from Amazon!
Now The Part How Moneys Really Made!!!!!
Now when you email or send the report after the potential customer gets the report you will send a email or letter thanking them for getting the report and reiterating them main benefit points of the report.
In this letter or email your going to do this technique that not only gets the new customer to buy it ups your conversion rate on a new customer sale. You give them an offer to buy a product or service from you and if they buy it before a deadline like “Buy our product/Service by Sunday at Midnight we will through in a Bonus Products or Bonus Products For Free” This is a very powerful technique to get a new and existing customers to buy from you.
Now your saying to yourself “But won’t I make less money on each sale?”
Yes absolutely. But you now have a BUYER as a new customer and when you offer any products to this
customer afterward they will have a higher likely hood of buying again from you.
WHY?
- With your free report you educated them how to buy a product like yours which builds up expertise and trust.
- Your OVERDELIVERING to a new customer by giving them more value with more products for the money on the first sale.
- You got a new customer who is Buying and you will have a Back-end to keep selling them more of the same type of products or services for long term revenue and profits.
As opposed to trying to sell Product/Service to somebody right off the bat when the potential customer doesn’t know anything about your company and if they don’t buy you have no way to follow up and remind them of your offer.
The crucial reality check is companies leave money on the table because they only have one product or service to sell and they have to get keep getting new customers then sell them that one thing or don’t sell them and have to chase more new customers.
If your going to spend money, time, and energy on getting new customers why not have a backend after you get there contact information to keep selling Product/Service that there interested in buying?
It’s really the difference between Bass Fishing and Trout Fishing.
Bass fisherman going fishing for Bass, catch a Bass fish and then throw them back into the lake.
Trout fisherman catch a trout, put the fish in a cooler, and later on take the fish and cook it to eat.
A lot of Businesses, and Entrepreneurs who fail are like the Bass fisherman.
A backend after getting buyers is crucial to succeeding in business. It’s the way to have steady revenue and profits.